Usage of Digital Media is growing by leaps & bounds in the recent years. Consumers are now preferring digital media for researching and purchasing products other than traditional media & word of mouth.
Of course, the actual purchases may happen at dealerships, however consumers are relying on the huge amount of content available on the internet from product specifications to reviews, product comparison.
A recent study has stated that 84% of customers buy automobiles based on recommendation and online reviews, rather than by personal choice.
Internet with its vast source of information is helping customers to make a decision on purchase before visiting the showroom.
Benefits of Digital Marketing:
Brand Reputation:
Customers rely on people’s reviews/recommendations before making a purchase decision. A Positive review on the internet might turn a fortune for your Automotive Business.
A recent study has stated that 84% of customers buy automobiles based on recommendation and online reviews, rather than by personal choice. Internet with its vast source of information is helping customers to make a decision on purchase before visiting the showroom. marke8now
Engagement:
People are spending more time on Social Channels compared to traditional channels, having a strong brand voice on the social media, by interacting & engaging with customers, can help increase your brand loyalty. For example popular auto brand Mercedes Benz is doing an outstanding user engagement on the digital media, With an average of 34 posts per day and 19.8k engagements per post, Mercedes-Benz recently generated over 424k engagements every 24 hours over the course of a week .
Search Engine Presence:
A Strong Search Engine Presence (Google) can help your customers searching with generic keywords, to land on your website. This can be achieved by implementing Search Engine Optimization (Popularly known as SEO).
Statics have revealed that nearly 97% of buyers is relying an online research to select the potential auto brand before approaching the dealers.
Implementation of SEO for your automotive business increases the likelihood of your dealership portal to be found by customers on Search Engine, who are looking for the purchase of brand new or used vehicles.
Cost Effective:
Unlike traditional Marketing, Digital Marketing is easier to implement, with lesser resources involved.
Maximum ROI:
Digital Marketing can help you reach more potential customers for your business, assuring maximum Return on Investment (ROI).
Competitor Tracking:
Social presence can also help your automotive business to monitor the strategies of competitors, and can tweak your strategies accordingly accordingly.
Customer Satisfaction:
Digital Marketing can help you in understanding present automobile industry trends, along with analysing consumer behaviour. The results can be very helpful in enhancing customer satisfaction, thereby increasing the brand value.
We at Marke8Now can help your business to grow, by providing an amazing array of Customer Centric Strategies with wide range of Digital Marketing & Development Services including Branding, Social Media Marketing, SEM/PPC, SEO, Web & Mobile Application Development, etc.
Do visit our website at http://marke8now.com for further details and reach us at (+1) 832 906 7001 or e-mail us on info@marke8now.com
Source : https://searchenginewatch.com/2018/12/14/travel-seo-guide/116343/
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