Travel Industry is believed to be the most challenging Industry for SEO’s, considering various user features like Sheer number of Pages, Flights, Accommodations, Availability, Occupations, Destinations etc. Especially when it comes to the Developers the Number of APIs and the Database increases the complexity of the website several times.
Keeping aside these Complex Issues, there are simple Factors that can be taken care, that have the potential and can be performed without involving huge resources.
But there is a small problem. It’s well known that a small business has limited resources in terms of capital, technology, and human resource. With this challenge, it would be more feasible for a small business to engage in digital marketing instead of battering over traditional marketing.
Here are six of such Factors that need to be taken care.
In Practice No Travel Website (General Websites as well) was 100% Perfect. It’s the ability of the SEO to overcome these challenges in implementation. Small Issues needed at-most attention for your Travel Business to rank your websites High in Search Engines. marke8now
1)Take Care of the Index Bloat:
Considered as one of the serious SEO obstructions for most eCommerce Websites. Index Bloat is about a Google Indexing Issue, where Google Bots Index website pages that shouldn’t be indexed (for example Admin Panel, Contact Us Pages). Failing to handle Index Bloat may result in thousands of indexable pages that have no unique organic value to users.
Index Bloat Can affect your website ranking in many ways:
- Search Engines Will be Confused literally due to loads of indexed pages. This may result in tricky situation for identifying the best and most relevant URL to rank and show users based on their Queries.
- Domain Level Ranking Signals Will be Affected Badly
- Website May Face Huge Level of Duplicate Content Issues
- Crawl Budget of Travel Websites will also be affected adversely.
This Issue Can be Fixed in Two Phases
Phase 1: Index Bloat Identification:
a) Browse through Google Search Console (formerly Google Webmaster Tools) and check your ‘Index Coverage’ report for finding any spikes or growth in “Total Indexed “pages. It’s highly alarming that if you can find any abnormal spikes in the graph (as shown in the video below) https://www.youtube.com/watch?v=B8RQHgV0IAU
b) Make Use of Screaming SEO Frog Tool for detecting number of URLs are affected and distinguish between whether they are actually indexable or not.
Phase 2: Index Bloat Fixation:
- No Index Please: Go with a Page level “noindex” directive on the affected pages.
- Redirection Can Do the Magic: Index Bloating can happen mostly due to loads of 404 Pages on the Pages. Hence where ever possibly go with 301 Redirection for the pages to consolidate
- Conicalisation: Apply an Absolute Canonical Tag for the affected pages. By Applying the Canonical Tag, you are informing the pages as duplicate to the Google.
- Pagination: For Marking the Pages as a part of the series use rel=” next” & rel=” prep” in each & every page that were connected.
2)Go with Creative Titles:
It's not about SEO, but Keyword Heavy titles won’t help for your website's click-through rates(CTR).Build Creative titles that can attract users into your landing pages, this can also support your branding and increase your CTR.
Google Considers these type of signals as positive, which in turn helps for ranking your page for the appropriate search query.
Few Quick Tips for Creative Titles :
- Build Emotional Titles
- Use Numbered Lists where ever it is appropriate
- Buzz Words like premium, secret, amazing, proven, guaranteed will be the key
- Tie in emotional hooks using words like; fun, adventure, seamless, safe, welcoming, luxury, relaxing, etc.
- Improvise your ‘PHP’ generated title tags for property pages with more descriptive wording.
3)Target Better Merchandising for Higher Traffic Pages:
Travel Industry experiences Peaks & Troughs of Consumer behaviour throughout the year, forcing the intent to switch dramatically in each & every season of the year. Hence it is actually important to understand user mindset, when merchandising high traffic page targeted for best conversion.
These Simple Tips may help you with Better Merchandising:
- Refer through your last year’s email open rate data – what type of content/product worked?
- Go Through your Search Console for Webpages that peaked in Traffic
- Seek the Help of Your Social Media Team for finding the Engagement from Users
- Do Check with the Google Trends for finding the latest trends in Travel Industry.
- Q& A websites like Quora, Yahoo Answers can also carry a wealth of information related to the domain. Do keep an eye on these websites.
4)Build Relevant & Appealing Content for Your Audience:
It's Authority that plays an important role in ranking for Business Websites. Better/Unbiased Content plays the key for dedicated travel sites to rank for international queries.
An interesting case study from Thomas Cook has revealed the interesting content strategy.
a) Thomas Cook has built a unique of its kind Weather Pages that provide live forecasts, annual overviews as well as unique insights into when is best to go to different destinations.
b) The content is relevant, useful, concise, complete, easy to use, contemporary in design and most importantly, better than anyone else’s.Similar in the lines of Thomas Cook's build content that is relevant to your audience. This content can be anything ranging from Family Attractions to Michelin Star Eateries.
5)Focus on On-Site Search:
With Huge Volume of Pages Site Search is often termed an Oasis to the Travel Website Page visitors. The Functionality can also give marketers amazing insights into what users are searching for, not only the exact keywords but also the queries users are searching on a page by page level.
6)Build Smart & Custom 404 Error Pages:
404 Pages were designed to serve as an alert page for visitor if the pages they were looking for doesn't exist and redirect them to the appropriate webpage.
It's nothing abnormal in getting traffic to your 404 Error Pages. Even though your website has been recently audited and internal links to 404 Pages have been cleared up there exists issues in misspell URLs, ancient external links can point to old pages, the product team can make mistakes. These issues need to be addressed as well.
In Practice No Travel Website (General Websites as well) was 100% Perfect. It’s the ability of the SEO to overcome these challenges in implementation. Small Issues needed at-most attention for your Travel Business to rank your websites High in Search Engines.
We at Marke8Now can help your business to grow, by providing an amazing array of Customer Centric Strategies with wide range of Digital Marketing & Development Services including Branding, Social Media Marketing, SEM/PPC, SEO, Web & Mobile Application Development, etc.
Do visit our website at http://marke8now.com for further details and reach us at (+1) 832 906 7001 or e-mail us on info@marke8now.com
Source : https://searchenginewatch.com/2018/12/14/travel-seo-guide/116343/
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